It’s Friday morning and this half cup of coffee isn’t doing anything. I stayed up too late and woke up too early. But I’m here grinding away again.

In the constant battle to actually build and launch something for EVF I might have had a mini breakthrough last night. Well, not really a breakthrough but a plan has been put into place and I’m moving forward with it.

Recently I’ve felt completely unmotivated to create anything for EVF. I’ve been resisting and thrashing about EVERYTHING. So I asked myself why I was feeling this way.

It’s because I’m not seeing any “wins.” I know there are wins everyday — new subscribers, vanity metrics like page views, etc. — but it’s not the win I’m looking for. And the win I’m looking for is to make a gosh darn profit. So without a profit I’m discouraged from creating anything yet I can’t make a profit until I create. Catch-22, aye?

Next I asked what I could realistically create and launch in the next two weeks. I settled on an eBook that I have half-written and fully outlined. I started on it probably 18 months ago and spent ~15-20 hours on it. Then I just stopped… So I’m picking that torch back up and am now going to complete it.

I wrote out all the steps that it would take to create and launch it. Or at least all the steps I could think of at 1:15AM and two beers in last night. Then I scheduled what I’m supposed to do today for the project.

The next step is to actually execute. So with that being said, it’s time to get to work.

– Josh