Over in the Facebook group for my podcast I wrote what’s below. I enjoyed it quite a bit and thought it’d be good to remember and share here. So here it is:

Alright, y’all. Current situation: Working on a new freelance project. It’s a 90-second recap promo marketing video thing from an event over the weekend. I’ve made a couple videos from this client before but nothing over 30 seconds. And in those videos there were sound bites that I could craft a story around. This time it’s literally just b-roll. No one is talking. No graphic elements outside of their logo. No stats or anything like that. All I have is footage. I’m going through it all and I literally cannot see a story yet. But the thing is…I’m completely at ease with it.

I know I’ll figure it out. It’s like doing a puzzle without having the box to know what you’re making. I know I have all the puzzle pieces available. I just need to figure out what the heck I’m putting together. And I know that after years of doing this I’ll get it done.

One thing I haven’t done yet is create constraints. Right now anything is possible. Literally my only constraints are: 90 seconds, here’s the footage and here’s our logo. What I need to do next is create some rules in order to start putting the pieces together. Rules like only use the best takes for right now. Rules like pick 3 parts of the song you want to do something funky to the footage with then decide what that’s going to be (funky color effects, play with time/speed of clips, etc.). Then do those sections. And slowly fill the gaps in and move the pieces around until they start to come together into a story.

Okay. Enough putting off work. Time to go build the puzzle.

– Josh