It’s been months since I’ve checked any stats whatsoever on this site. And way back then there was only a couple readers each day. I’m talking 1-3 max! I fully and completely expected that. Now several months later I’m at a place where I desperately want to check the stats again. However I’m not and it’s for a bigger cause than soothing my vanity.

Well first, if no one is actually reading I’m scared I’ll be disappointed. I know I will be. I’ve been working hard to publish something each day for the past several months. Stats have never been the point of this site. It isn’t about page views and email subscribers (BTW, if you haven’t subscribed to get new posts sent to your inbox do that at the very bottom of this page right now. Please.). Seeing if 10 people or 100 people (ha!) read one of these posts is not important. What’s important is this:

I create and ship something every single day.

It doesn’t matter how awful it is — it matters if I can produce something and put it out there for the world. It’s an exercise. Actually, it’s more of a practice. How meditation is a practice, how Chi Running is a practice, how learning anything is a practice…I’m here everyday practicing how to create and ship.

When I was on the train last week I mentioned to my coworker about this site about how I’ve written and published something everyday since early August. Not only was she impressed but I was impressed! Since I won’t allow myself to look at stats all I really have to go on in terms of seeing progress in my practice is the growing page count in this Google Doc (I’m at the bottom of page 59 FWIW). But saying those words, “I’ve written and published something everyday for the past two and a half months” was very uplifting. It was more uplifting than any traffic report this site could give me.

If you take one thing away from reading these posts I want you to understand that everyday is a struggle. And if you want something bad enough (i.e. become a writer, start a business, learn a language, run a marathon, start a craft beer empire) you have to fight through it today. And tomorrow. And the next day. And the rest of the week. Then start over the following one and do it all over again. Refining and building on your practice one day at a time.

– Josh